The redesign of the Moët & Chandon bottle uses the visual language of Art Deco to explore how luxury is framed, remembered, and reimagined. Drawing from the symmetry and geometry of the 1920s, it layers metallics, bold lines, and controlled contrast to create a form that feels both archival and contemporary. It’s less about nostalgia, and more about recontextualizing glamour in a contemporary world shaped by mass production and visual overstimulation. By bridging past and present, the bottle becomes more than packaging. It becomes a reflection on how visual culture preserves elegance while constantly rewriting it.
Project Type
Personal
Role
Packaging Design Creative Direction
Year
2024